DeliBag – Gourmet Convenience by Frank Lantz
Bringing top-quality ready meals to 7-Eleven, designed for modern, health-conscious lifestyles.
In 2010,DeliBag is a unique series of ready-to-eat meals, crafted exclusively for 7-Eleven by Michelin-starred chef Frank Lantz. Combining exceptional quality with a focus on health and nutrition, each meal in the DeliBag range carries the "Keyhole" label—a trusted guide for making healthier food choices.
The Concept Behind DeliBag
DeliBag was created to redefine ready meals, offering a balance between convenience, flavor, and nourishment. Each dish is carefully prepared to meet high culinary standards, ensuring customers can enjoy a restaurant-quality meal on the go.
Health and Nutrition Focus: All dishes are designed to provide a nutritious and satisfying option for busy individuals and families.
Rotating Variety: The series features five meals at a time, with a total of ten dishes rotating over the weeks. This ensures variety and keeps the menu fresh and exciting for customers.
Quick and Convenient: Designed for ultimate convenience, DeliBags can be heated in-store in just 5 minutes using a microwave, making them ideal for a quick, delicious meal on the go.
Initial DeliBag Menu
The first five dishes in the series include:
Chicken with red curry, leeks, parsnips, red peppers, and noodles.
Meatballs in curry sauce with apple, parsnip, celery, and leeks.
Hungarian goulash with beef, rice, paprika, and winter vegetables.
Veal fricassee with peas, carrots, and parsnips.
Wheat berries with tomato, zucchini, eggplant, and olives.
Future DeliBag Varieties
Additional dishes planned for the rotation:
Beef with noodles, ginger, lemongrass, and vegetables.
Boeuf Stroganoff.
Fried rice with spring onions, peas, basil, and chili.
Meatballs with stewed cabbage, grilled potatoes, zucchini, and carrots.
Coq au vin with rice, red wine, onions, red peppers, and mushrooms.
Customer Convenience
DeliBags are available in 7-Eleven's "Green to Go" coolers, ensuring easy access. Customers can choose to heat their meal in-store, where a specially designed serving holder is provided for added convenience. Each dish is portioned to serve individuals or families, with three meals being the perfect size for a family of four (two adults and two children).
A Culinary Innovation by 7-Eleven
DeliBag showcases 7-Eleven’s commitment to staying ahead of trends, offering customers a product that combines premium quality, convenience, and health. By collaborating with Frank Lantz, DeliBag elevates the ready-meal experience, making it a gourmet solution for modern living.
